Tottenham Hotspur Football Club and Sportingbet.com, one of the world’s leading online gaming companies, is pleased to announce a new four-year partnership.
The relationship will see Sportingbet.com become the Club’s official gaming partner with a brand presence at White Hart Lane and within the Club’s communications channels.
The new deal will be effective from the Club’s forthcoming Premier League fixture against Wolverhampton Wanderers on September 18 at White Hart Lane.
Daniel Levy, Chairman of Tottenham Hotspur said, “As a significant brand in the sports gaming world and with a strong passion for football we are delighted to have Sportingbet.com on board as the Club’s official gaming partner.”
Peter Dicks, Chairman of Sportingbet PLC said, “We’re delighted to announce our partnership with Tottenham Hotspur, one of the Premier League’s most established football clubs. We’re busy working with the commercial team at White Hart Lane to create new offerings that will produce benefits for both the club and its fans this season and are looking forward to a successful season in the Premier League.
Football dominates Sportingbet.com’s business representing 65% of the group’s total sports betting revenue and it accepts over 42 million football bets each year. Tottenham Hotspur is the second football sponsorship deal signed by Sportingbet this season and follows Sportingbet’s shirt sponsorship with Wolverhampton Wanderers and recently announced partnership with Leeds United.
Sportingbet will use its partnership with Tottenham Hotspur and the assets it provides including hospitality and match tickets to engage with the club’s established fan base and build the brand further internationally.
The Sportingbet.com announcement follows a series of new commercial partnerships at Tottenham Hotspur including a new Barclays Premier League shirt sponsorship deal with Autonomy, a new shirt sponsorship for all domestic and European cup competitions with Investec and a four-year deal with travel partners Thomas Cook Sport.