Leading online poker site FullTiltPoker.net has agreed a deal to sponsor eight nationally and internationally televised events from American mixed martial arts league promoter Bellator Fighting Championships.
The deal will see Bellator introduced to millions of online poker players from around the world while FullTiltPoker.net will benefit by increasing awareness of its brand among fans of mixed martial arts.
Now in its third season, Chicago-based Bellator has a television alliance with Fox Sports Net and NBC with FullTiltPoker.net stating that it has ‘established itself as one of the most entertaining and talent-filled mixed martial arts promotions in the world’.
The first Bellator event sponsored by FullTiltPoker.net took place on Thursday evening from New Orleans’ Mahalia Jackson Theatre. This marked the first time that the fighting series had visited Louisiana and all of the action was broadcast live on Fox Sports Net in addition to a highlight show Saturday night on NBC.