In UK, online gaming provider Betfred.com have signed a sponsorship deal with English rugby league club Warrington Wolves.
“We are delighted to have Betfred.com as our partners here at the club, a major player here in the market place. It fulfils the requests of many supporters here at Warrington Wolves at this very exciting time,” said David Hutchinson, Wolves’ sales and marketing controller.
The Wolves, recently known as the Super League’s ‘glamour club’, finished in third place in the 2010 Super League season, their highest ever position in the Super League. Although no financial details of the sponsorship have been officially disclosed, well-placed industry experts estimate the deal to be worth in the region of US$100,000.
Mark Pearson, a spokesman for Betfred.com added: “It’s fantastic to have an association with the Wolves and let’s hope we are paying out a few quid to their supporters this season. One thing for sure this Super League season is going to be extremely exciting and very very close.”