William Hill to sponsor UK Snooker Championship

Written by BrainBetting Team Thursday, 01 December 2011 08:18

Gambling News - Sports Betting News

UK bookmaker WilliamHill.com has added the title sponsorship of snooker's UK Championship to its sponsorship portfolio.

The nine-day BBC-televised snooker event is the sports' second biggest ranking event & will be known as the "GBP 625 000 Williamhill.com UK Championship", kicking off this weekend at the Barbican in York.

Kristof Fahy, chief marketing officer at William Hill said: "The UK Championship is one of the crown jewels in the world of snooker & we're delighted to put our name to such a prestigious event. Our sponsorship of the UK Championship gives us the opportunity to promote our online & mobile betting products to a global audience."

World Snooker Chairman Barry Hearn said: "The UK Championship is one of the highlights of the snooker calendar & receives outstanding exposure through coverage on BBC & across the world, providing exceptional brand exposure for the sponsor to hundreds of millions of fans globally."

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