PokerStars.com Become Official Sponsors of French TV Channel CANAL+

Friday, 27 August 2010 09:26

Gambling News - Poker News

PokerStars have signed a sponsorship deal with French TV channel CANAL+.

The online poker giants will now sponsor some of CANAL’s sports programming, including this weekend’s Basketball World Championships in Turkey. The deal also incorporates tennis tournaments including the US Open, Shanghai Masters, BNP Paribas Masters and London Masters.

PokerStars already sponsor Spanish basketball, having agreed a year-long deal with the Spanish Basketball Federation (FEB) in June of this year. The arrangement saw PokerStars branding feature during Spain’s preparation for the tournament and will continue throughout their participation in the competition itself.

Speaking about the Spanish deal, PokerStars’ representative in Spain, Juanjo Márquez, said: “Our client PokerStars is very proud to become sponsor of the Federación Española de Baloncesto. Being a global brand, this is a significant opportunity to join a leading sport. PokerStars sponsors numerous teams and sportsmen of international standing and being able to co-operate with the World and European champions is an exciting project by which to convey values like excellence, competition and fair play.”

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