William Hill & ESPN Partner-Up

Written by BrainBetting Team Saturday, 01 October 2011 06:57

Gambling News - Sports Betting News

William Hill has signed an exclusive sponsorship deal with ESPN for its televised UK coverage of Italy's Serie A, the Russian Premier League and the Dutch Eredivisie, three of Europe's leading domestic football leagues.

The bookmaker will sponsor all of ESPN's televised match coverage live, delayed and highlights, with pre- and end-break TV bumpers. The sponsorship also extends to ESPN's various preview and review TV shows around the leagues.

Furthermore William Hill has become the exclusive UK betting partner for ESPN's anticipated mobile app " ESPNsoccernet ", a football news and information site. Along with display advertising, William Hill will be integrated into the app with a 'bet now' button enabling users to place bets on football action as it happens.

Completing the multi-platform deal, William Hill will run display banners and rich-media ads online with ESPNsoccernet.

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