BrainBetting.com

Lou Reed of The Scarlets wins the lineout ball during the LV=Cup between London Wasps and Llanelli Scarlets at Adams Park on January 30, 2010 in High Wycombe, England.

The deal, which will run for an initial two year period, has seen 188BET’s logo being placed on the shorts of the first team playing kit and the partnership will enable Wasps supporters the opportunity to access a range of special 188BET promotional activities, which are set to be rolled out during the remainder of the current season.

London Wasps and 188BET will use the partnership to undertake a series of co-marketing initiatives, which will utilise the strengths of each company’s appeal to develop their international ambitions.

The partnership, which is the brand’s first venture into rugby, signifies another important step as 188BET comprehensively establishes itself within the English sporting sector. In May, the company announced it was to become Principal sponsors of Bolton Wanderers and Wigan Athletic and has since become the official betting partner of Premier League heavyweights Aston Villa, Chelsea and Liverpool.

Andy Scott, CEO of 188BET, said: "The announcement of our partnership with London Wasps represents a significant moment for 188BET. Having already established the company in football we now have the opportunity to leverage the 188BET brand in a new sporting sector. London Wasps is a very progressive organisation with a strong brand in English and international rugby, we see them as the ideal partner and look forward to developing the association moving forwards."

Gareth Lloyd, Head of Sponsorship of London Wasps, said: "188BET have already made a big impact in English football and we are delighted to be the first rugby club to be aligned with the company signifying the strength of the London Wasps brand worldwide. 188BET have new and exciting plans to activate the partnership and I look forward to working with them to create a successful relationship for both Wasps and the Club’s supporters."