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Tombolo.co.uk extend sponsorship deal with British soap opera
Written by BrainBetting Team Thursday, 19 May 2011 10:06
Gambling News - Bingo News
UK online bingo site, tombola.co.uk, has extended its sponsorship deal in a National TV campaign with British soap opera, Emmerdale, for a third season.
The deal includes broadcast sponsorship on ITV1, ITV2 & ITV3, online sponsorship on itv.com/emmerdale, interactive sponsorship, mobile interactive bumpers & licensing.
The Emmerdale bumpers created by tombola bingo will launch this month & star real tombola.co.uk online bingo players as did the previous season.
Twenty-five tombola players took part in a three day fly-on-the-wall documentary style filming & each individual will appear in up to 21 bumpers while featuring as the main star in at least one of the bumpers for a few seconds.
Dawn-Elizabeth Howe, Head of Marketing at tombola.co.uk said:
"Sponsoring Emmerdale, one of ITV's leading brands, is a significant opportunity for tombola.co.uk. The show's reach, the affection in which it's held, & its values of drama, fun & community make it the ideal partner for the tombola brand."
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