Tombolo.co.uk extend sponsorship deal with British soap opera

Written by BrainBetting Team Thursday, 19 May 2011 10:06

Gambling News - Bingo News

UK online bingo site, tombola.co.uk, has extended its sponsorship deal in a National TV campaign with British soap opera, Emmerdale, for a third season.

The deal includes broadcast sponsorship on ITV1, ITV2 & ITV3, online sponsorship on itv.com/emmerdale, interactive sponsorship, mobile interactive bumpers & licensing.

The Emmerdale bumpers created by tombola bingo will launch this month & star real tombola.co.uk online bingo players as did the previous season.

Twenty-five tombola players took part in a three day fly-on-the-wall documentary style filming & each individual will appear in up to 21 bumpers while featuring as the main star in at least one of the bumpers for a few seconds.

Dawn-Elizabeth Howe, Head of Marketing at tombola.co.uk said:

"Sponsoring Emmerdale, one of ITV's leading brands, is a significant opportunity for tombola.co.uk. The show's reach, the affection in which it's held, & its values of drama, fun & community make it the ideal partner for the tombola brand."

© 2007-2010 BrainBetting.com. All rights reserved.